In Settings → Profile you set both:
- First name and Last name — used on your account and in email to you.
- Display name — what appears publicly on your owner profile and beside your listings.
If you would rather not show your full name publicly, set the display name to your business name or just your first name.
Where each is used
- First and last name — your account and email to you. Not published.
- Display name — your public owner profile and beside your listings.
Choosing a display name
- Your business name, if you would rather not use a personal name.
- Your first name alone.
- Your full name, if being a named person is part of the appeal — many trades and consultants find it is.