The Tagline at step 2 is one short line under your name — “A short, memorable phrase about your listing”, as the form puts it.
- “Charcoal kebab since 2011”
- “Family dentistry, evenings and weekends”
- “Halal groceries and fresh bread daily”
Keep it under about ten words. It is optional; leave it empty rather than filling it with something vague.
Writing one that earns its place
- Say something specific: “Charcoal kebab since 2011” beats “Quality food, great service”.
- Under about ten words.
- Do not repeat the business name — it is directly above.
When to leave it empty
When the only thing you can think of is generic. An empty tagline looks cleaner than a vague one, and the description does the real work anyway.