The Listing Title at step 2 is the name of the business, nothing more. The placeholder shows the shape: Best Coffee Shop in Toronto.
What works
- The name on your sign, your receipts and your door
- A branch name where you have several, for example “Zamzam Grill — Brampton”
What does not
- Keyword stuffing: “Pizza Kebab Halal Restaurant Cheap Near Me” reads as spam and is likely to be rejected at review.
- ALL CAPITALS.
- Phone numbers or web addresses in the title — they have their own fields.
People search for what you do, not only who you are; the description, category and tags are what carry that, and they are better at it than a crowded title.