- Check the status. Pending and Draft listings do not appear in search at all.
- Check the category. The wrong one means people browsing your real category never see you.
- Check the description. It is the main text the search reads. Name your products and services in it.
- Add tags. Each specific tag is another phrase that can find you.
- Check the cover photo. In a list of results, the photo decides who gets clicked.
- Check the address. Without coordinates you are absent from every “near me” search.
- Add hours. No hours means you never appear in an open-now filter.
Then watch Analytics for a couple of weeks to see which change moved the number.