The Description at step 2 has a hard minimum of 50 characters, and the help text asks you to “Be detailed and engaging”. Fifty characters is the floor, not the target.
What to cover
- What you do, in plain words, in the first sentence.
- What you are known for, or what you do differently.
- Who you serve, and any languages you speak.
- Practical facts: parking, delivery, appointments, accessibility.
Why it matters more than it looks
The description is the main text the search reads. A listing described as “Best service in town” matches almost nothing anybody types; one that says “Afghan restaurant serving charcoal kebab, mantu and qabuli palaw” matches all of those searches.