Add every language somebody could genuinely be served in, not just the ones on your signage.
For a great many people the deciding factor between two similar businesses is which one they can explain their problem to. Listing Dari, Pashto, Urdu, Arabic or anything else you speak is often the single change that brings in the most calls.
Yes, and here is why it pays
For a great many people the deciding factor between two similar businesses is which one they can explain their problem to. Somebody choosing a dentist, a solicitor or a mechanic will pick the one where they can speak comfortably.
What counts
- Any language somebody can genuinely be served in.
- Languages spoken by part-time staff — say so in the description if it is only on certain days.
Do not list a language nobody can actually hold a conversation in. A customer who arrives expecting it and finds nobody is worse off than if you had said nothing.