The description is read by someone deciding whether to book. Cover:
- What is actually included.
- How long it takes — the duration field shows it, but say if it varies.
- What to bring or prepare.
- Anything not included, so there is no surprise at payment.
Two honest sentences prevent most of the awkward conversations that happen at the counter.
Cover these
- What is actually included.
- Whether the duration varies, and why.
- What to bring or prepare.
- What is not included, so there is no surprise at payment.
A worked example
“Full service including oil, filter and a 30-point check. Usually 90 minutes; longer if we find something. Please bring your service book. Parts are quoted separately before any work is done.”