The description is where every misunderstanding is prevented. Cover:
- Who it applies to — new customers, everyone, members.
- When it is valid — days, times, dates.
- What is excluded — set menus, sale items, other offers.
- Whether it can be combined with anything else.
- When it ends.
Ten seconds of writing here saves a dispute with a customer holding your offer on their phone.
A checklist
- Who it applies to — everyone, new customers, members.
- Which days and times.
- What is excluded — set menus, sale items, other offers.
- Whether it combines with anything else.
- When it ends.
A worked example
“15% off your total bill, Monday to Thursday, 12pm–5pm. Dine-in only. Not valid on set menus or with other offers. Until 31 March.”
Every condition you leave out is one you will argue about at the counter.