Plans cap how many listings one account can hold: Free 3, Pro 10, Pro Plus 30.
- Upgrade at Billing → Subscription, which takes effect immediately.
- Remove one at Listings → My Listings if you have a listing you no longer run.
Deleting a listing removes its photos, events, menu and history too. Only do it for something genuinely finished.
Three options
- Upgrade — Free 3, Pro 10, Pro Plus 30. Effective immediately.
- Delete a listing you genuinely no longer run.
- Consolidate — if you listed the same business twice, delete the duplicate.
What not to do
Do not delete a busy listing to make room. You lose its analytics history and whatever position it had built up. Upgrading for a month costs less than rebuilding that.