- Total views — how many times your listing page was opened.
- Unique visitors — how many different people did so.
- Bookings — appointments made.
- Phone clicks — people who tapped your number.
- Website clicks — people who went to your site.
- Direction requests — people who asked for directions.
- Favorites — people who saved your listing.
The last three are the ones that matter most: they are people intending to act, not just looking.