It depends entirely on your trade and your area. A specialist tradesman with twenty views and four calls is doing better than a café with a thousand views and no action.
Better questions to ask
- Is the trend rising month on month?
- What share of viewers click the phone, the website or directions?
- Did a change you made move the number in the following weeks?
Change one thing at a time — the cover photo, then the description — and watch what follows. That tells you more than any benchmark.