Analytics shows one listing at a time, or all of them combined. To compare two, look at each in turn with the same period selected.
Compare the ratios rather than the totals — phone clicks per hundred views tells you which listing actually persuades people, regardless of which gets more traffic.
Compare ratios, not totals
A listing with 1,000 views and 5 phone clicks is doing worse than one with 200 views and 20. Work out clicks per hundred views for each and compare those.
What to look at
- Phone clicks per hundred views — does the page persuade?
- Direction requests per hundred views — do people intend to come?
- Favourites — do people want to return?
Use the same date range for both, or the comparison means nothing.